So close to great
There are so many things to love about GatherContent.
- Your content can be fully structured. You can build fields (plain text, basic html, single- and multi-select lists, attachments) that match your CMS.
- You can add custom workflows. Need a legal review? Add in a step. Have 14 rounds of required edits? That's fine, too. Each stage can be clearly marked off, and notifications let the next person in line know it's time to start work.
- Everything is in one place. No more spreadsheets to track Word/Google docs.
- Integrations are (mostly) plug-and-play. There's an existing array of plugins for most CMSs, meaning that migrating content is mostly a matter of configuration, rather than code.
If you're building a site that's mostly a brochure + a basic blog, GC is great. If you're building an e-commerce site, GC is absolutely an essential tool.
But for me, there are a few things that keep it from being a must-have.
- Images. If you're need to insert images inline with text, GC is really clunky. (Think WordPress-style shortcodes everywhere.) Better image handling has been "on the roadmap" for 6 years now. I'm not holding my breath that this improves.
- Alt text. GC doesn't support mapping to alt text fields out of the box. A good developer can extend the connector modules to allow this, but it's not fully plug-and-play.
- Relational data. This isn't supported at all. You can't hyperlink between posts or add manual related content until you've moved to the CMS.
- URL fields. GC doesn't support them.
The upshot: if you're working with a site that consists mostly of fully-structured content, then GC is absolutely worth the investement. If you're working with a site that has a lot of editorial content, then it's a coin toss whether it will truly save you much time.