So close to great

End-User Experience
The tool was relatively easy for the team to adopt and use.
Administrator Experience
The tool was relatively easy to set up to meet organization's requirements.
You can customize the administrator and user interface of this tool to your specific needs.
Basic Features
The "out of the box" features were as expected.
Average: 4 (1 vote)
New functionality or feature improvements are regularly introduced.
Average: 5 (1 vote)
Reporting & Analytics
You can access, use and report data in useful ways.
Average: 5 (1 vote)
Customer Service
The customer service experiences are timely, helpful, and resolved to satisfaction.
Average: 3 (1 vote)
Advanced Features
These features clearly differentiate the tool from other options.
Average: 4 (1 vote)
This tool ntegrates well with other systems.
Average: 4 (1 vote)
Vendor Maturity
The company offers training and user groups or similar foundation of support for the tool.
Number of Staff Regularly Using the Tool: 
Organization Type: 
Primary Job Function: 
Content Strategy
Years Using Tool: 
5+ years
Organization Revenue: 

There are so many things to love about GatherContent.

  • Your content can be fully structured. You can build fields (plain text, basic html, single- and multi-select lists, attachments) that match your CMS.
  • You can add custom workflows. Need a legal review? Add in a step. Have 14 rounds of required edits? That's fine, too. Each stage can be clearly marked off, and notifications let the next person in line know it's time to start work.
  • Everything is in one place. No more spreadsheets to track Word/Google docs.
  • Integrations are (mostly) plug-and-play. There's an existing array of plugins for most CMSs, meaning that migrating content is mostly a matter of configuration, rather than code.

If you're building a site that's mostly a brochure + a basic blog, GC is great. If you're building an e-commerce site, GC is absolutely an essential tool.

But for me, there are a few things that keep it from being a must-have.

  • Images. If you're need to insert images inline with text, GC is really clunky. (Think WordPress-style shortcodes everywhere.) Better image handling has been "on the roadmap" for 6 years now. I'm not holding my breath that this improves.
  • Alt text. GC doesn't support mapping to alt text fields out of the box. A good developer can extend the connector modules to allow this, but it's not fully plug-and-play.
  • Relational data. This isn't supported at all. You can't hyperlink between posts or add manual related content until you've moved to the CMS.
  • URL fields. GC doesn't support them.

The upshot: if you're working with a site that consists mostly of fully-structured content, then GC is absolutely worth the investement. If you're working with a site that has a lot of editorial content, then it's a coin toss whether it will truly save you much time.